This year our plan for the Tour Down Under is a little different. For the first time, KATUSHA is in Adelaide as a clothing brand and not as a professional cycling team. Our Pop Up shop opened on the 15th January and will stay open for the duration of the races, with events, rides and appearances from special guests all scheduled.
We’re excited about all of this, but it’s hard to ignore the devastating reality that is just around the corner. Ongoing bushfires in Australia have killed at least 28 people and destroyed an estimated 100,000 square kilometres of land… that’s more than twice the size of our home country, Switzerland.
Today, over 100 fires are still burning and they're expected to continue to do so for the next weeks/months to come. Already, tens of thousands of people have had to evacuate their homes and close to 1 billion animals are estimated to have died.
When a crisis of this scale is on your doorstep, all of a sudden cycling doesn’t seem so important.
But cycling can help!
Our schedule of events will continue and the Pop Up will stay open as planned, but we’re doing our bit to help and so can you. Riders for Relief, organised by KATUSHA and with cooperation and support of the Santos Tour Down Under, is about bringing together all riders... professional, amateur and fans... to help raise funds for Australian bushfire relief efforts.
We have rallied a bunch of pro riders, from various teams, to donate signed jerseys that we will be auctioning off for a 1 week period, starting this weekend. 100% of the proceeds will go to the NSW Rural Fire Service.
Alex Dowsett, Andre Greipel, Rick Zabel, Elia Viviani, Mads Pedersen, Romain Bardet, all the FDJ women, Trek Segafredo women, Mitchelton Scott women, we thank you for your support with this cause.