At KATUSHA we do not build riders. We empower riders.
For you to get the most along your way to the victory.
For you to face the field, the elements, the others and yourself with belief.
We make no compromise.
Neither should you.
After 11 seasons managing a world tour cycling team, Katusha has embarked on a new direction for 2020 and beyond. Three years ago began the process of building not only an international cycling team but a true global cycling project that brings a full complement of advanced goods and services to the cycling enthusiast. The team continues to move in this direction with KATUSHA Sports, KATUSHA Travel and KATUSHA Café, always offering performance, style, innovation, comfort and of course, companionship, across all platforms. New for the 2019 season will be the KLUB, an interactive cycling community that aims to bring KATUSHA fans together to celebrate and enjoy all things cycling.
KATUSHA Sports develop both commuter and professional cycling clothing, as well as lifestyle fashions, created and tested with input from the pro riders themselves. As the clothing provider for the team, KATUSHA Sports clothing is seen around the world, wherever the riders race and train. Special meet-and-greet or casual rides are often set up near a bike shop carrying the brand before the team participate in a stage race. It’s a win-win for everyone and a chance to be up-close to your cycling heroes.
KATUSHA Travel organizes events for cycling fans to take part in and mix with the team – it might be a VIP experience near the cobbles at Paris-Roubaix, or a ride in a team car on a lap of the Champs-Élysées for the Tour de France. The goal is to share in the experience of being part of the team, meet the riders themselves and see the inner workings behind the scenes of a professional cycling team. It’s a once-in-a-lifetime experience not to be missed.
Currently KATUSHA Café brings the mobile coffee carts to all the major races and provides a place to grab a quick caffeine boost and watch live racing action, alongside other racing fans. You can’t miss the black trailer on premises for many of the biggest races -it will be the place where cycling fans are laughing, cheering and sharing the fun of being cycling enthusiasts. Be on the lookout, also, for a physical café in Brakel, Belgium. You’ll be able to park your bike outside, slide in for a coffee and pastry, and catch up on the latest cycling news among friends.
New this year is the KLUB, a cycling community and loyalty program designed to bring cyclists together around the world in partnership with KATUSHA. Whether you are professional, amateur, commuter, beach rider or whatever, there is a place for you in the KLUB. Online, offline, events, workshops, advise, you name it…..the KLUB can go in whichever direction the members decide. And all the while members will be earning K-points which can be redeemed in a variety of ways, including members-only events with the pros.
KATUSHA - it’s an all-inclusive new way of life for cycling fans everywhere. Join the fun, join the team!